BlackRock eyes European market as its Bitcoin ETP gains momentum, marking a key move in the crypto space.
Key Points:
- Bitcoin ETP Launch in Europe: BlackRock is preparing to debut its first Bitcoin exchange-traded product (ETP) in Europe, following the success of its $58 billion Bitcoin ETF in the U.S.
- Swiss Domicile: The fund is expected to be domiciled in Switzerland, with marketing potentially starting this month.
- Expanding Crypto Presence: This move signifies BlackRock’s growing embrace of digital assets, as it strengthens its foothold in the crypto market.
A New Frontier in Digital Assets
In a major development for the digital asset space, BlackRock, the world’s largest asset manager, is set to launch its first Bitcoin exchange-traded product (ETP) in Europe. The move follows the success of the firm’s U.S. Bitcoin ETF, which raised a staggering $58 billion. According to Bloomberg, the new fund will likely be domiciled in Switzerland, with marketing expected to begin as early as February.
BlackRock’s Bold Strategy in Europe
This new offering comes after the overwhelming success of the firm’s Bitcoin ETF in the U.S., where the spot Bitcoin ETF market saw $116 billion inflows in 2024. BlackRock’s iShares Bitcoin Trust has already set records, including a remarkable 6,470 BTC addition to its holdings in January 2025, bringing its total to 563,134 BTC valued at approximately $55.6 billion.
Though Europe’s cryptocurrency ETP market is competitive, with over 160 products, its total market size of $17.3 billion is still smaller than that of the U.S. However, new EU regulations introduced in December 2024 could help boost institutional adoption, providing more clarity for investors and firms like BlackRock.
A Step Toward Institutional Crypto Adoption
The introduction of Bitcoin ETPs marks a growing acceptance of digital assets within mainstream financial markets. BlackRock’s Chairman and CEO, Larry Fink, has long stated that Bitcoin is a legitimate financial asset for investors seeking alternatives outside traditional financial systems. With this move, BlackRock further solidifies its commitment to the evolving crypto space.
This development also signals increased institutional interest in digital currencies, as BlackRock continues to lead the charge in bridging the gap between traditional finance and the blockchain-driven future.
